I am so excited to share this blog post with you today! Over the few weeks I’ve been playing around with some new Pinterest techniques, especially after Boardbooster closed down, and have been able to raise my monthly Pinterest views by over 100,000 in LESS THAN A MONTH! I’ve been really happy to see my efforts paying off, so I wanted to make this post to help you increase your Pinterest views as well!
In the last 30 days, 179K to 282K in Average Monthly Views. An INCREASE OF 103K!
Why do your Pinterest views matter? The amount of views you get is just that, views! That’s the amount of people who have seen your content! Now let me be clear, that doesn’t equal 100,000 or whatever views on your blog. It just means that your content is being seen by that amount by people in their Pinterest feeds. The more people who see your content, the more opportunities there are to repin your posts and click through to your blog which is what we’re aiming for here!
How my Pinterest Growth Started
When I first started blogging, I used both Boardbooster Beta and Tailwind (very early version!) but not to its full capacity. Until I started learning how to blog with Elite Blog Academy, I didn’t realize the power that Pinterest has to build a marketing stream for your blog. I slowly started to use Tailwind (before Tribes!) but struggled to keep up with the scheduling tool so upon recommendation, I focused my energies into Boardbooster. Boardbooster allowed for me to select categories to repin, loop my original pins and find good (but sometimes not open) group pinning boards for me to join. With this effort, I grew from 13K average monthly views to over 150K average monthly viewers…in about 45 days!!! I was on a roll! So I decided to supplement my Boardboosting methods with Tailwind (after all, I was still paying the monthly subscription). I learned how to search and ‘pin’ by my blog categories and was able to schedule great content in a much more efficient manner. Then, I found some new features on Tailwind….Tribes! (we will get into this later!).
Everything was moving along just great, My strategy? I was manually pinning, Boardbooster repining, Tailwind Pinning, growing each day- I would check my Pinterest Analytics daily when I woke up! My goal…to reach 1M monthly viewers by the end of year…I was projecting that I was well on my way to smashing that goal.
Then the Boardboost annoucement happened.
Boardbooster had been an integral part of growing my own Pinterest reach with my own content and pins using the looping feature. I receieved the email and within 4 days, Boardbooster ceased to exist.
So, I decieded to focus my energies into using 2 strategies. Tailwind and manual Pinning. I was nervous.
The last time I adjusted my Tailwind formula, it slowed down my growth (lesson learned: more daily pins does not equal more growth!). I only schedule about 30 pins a day in the main categories that blog about. I use the Smart Scheduler to spread out my pins over prime pinning times. I usually sit down twice a week and spend about an hour scheduling content.
After my lesson learned from too many pins, this time, I continued to focus on using Tailwind to pin/repin to my categories and started to explore Tribes.
Tailwind Tribes…what a great idea! It’s like a Pinterest group boards for Tailwind. I joined a few Tribes that matched my niche and was able to pin and repin some really great content from fellow bloggers. The power of Tribes has certainly influence my outreach. In the last 30 days…my submitted pins have gained 2.4M reach!
Manual pinning has been an important new strategy for me. I spend 15 minutes a day, usually when I first wake up, and pin some great content that is in my feed. With the most recent Pinterest update (hover over image and board suggestion pops up to pin) has seriously upped my game of max pinning in min amount of time! I average manually pinning about 50 pins a day!
So now you know a few things that influenced my growth in Pinterest views, it’s important that you have some of the 14 basic Pinterest foundations in place to have a successful account!
14 Basic Account Foundations for Pinterest Success
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Pinterest Business Account
First of all you want to have a business account on Pinterest. If you already have a personal account, it’s really easy to turn it into a business account in your settings. By having a business account, you’ll have access to your analytics which is really important to see how your account is growing and establishing what’s working for you and what’s not.
Your Pinterest Name
You don’t want to just make your Pinterest name your actual name and call it a day. You want to add some keywords in as well to help you get found. If you’re a blogger and you add the word “blogger” to your Pinterest name, that will help you show up in searches with that keyword, especially when people search for accounts with that keyword. You can see the example of my name below.You want to make sure you are using searchable keywords in your Pinterest name!
I’ve been tweaking my niche this year on the blog, but a few weeks ago I went to change my name to add in different keywords but it seems like the character limit has gone down, so I’m keeping my name as is for the time being.Basically, you want to start your Pinterest name with whatever name you like to be called to identify yourself or your brand, then follow it with a few keywords about what people can find on your Pinterest. This becomes another way that people can find you when they’re searching for specific things in your niche!
As well as having your name in your Pinterest name to identify yourself, it’s also great to add a picture. If your account is straight up just a brand, then a logo would be fine, but if you’re a blogger or want to be known as an individual on your account, putting up a clear picture of yourself will help your followers connect with you on a more personal level.
Your blog bio is really important. It tells visitors a bit about you, lets them know what to expect from your account, and helps people find you in searches! You want to make sure you’re using keywords that are in your niche in your bio to help you get found in people’s searches. There’s different information on if you should use full sentences with keywords sprinkled throughout, or if you can just use straight up keywords, so I’ll leave that up to you to decide. I updated mine recently and kept it with just keywords that describe me, but I do feel that proper descriptions are important for other places on Pinterest
Board names are also an important place to utilize keywords. Some people like to try to be creative with their board names, but really to bring people to your Pinterest, you want to have a ‘no frills’ type of name, just basic, down to the point keywords. This way you’ll show up in searches and people will know what your board is about and are more likely to follow you. Being search friendly is really what matters here.
Your board description is exactly what it sounds like, it’s where you write in what people can expect to find on your board. You don’t want to just have one short sentence here though, you want to write out a paragraph describing your board with as many keywords as you can fit in naturally to help you continue to show up in searches made by other users.
Rich pins are an essential thing to have connected to your Pinterest to show that you’re legit. Having ‘rich pins’ makes your pins stand out with bold post titles and additional information. If you don’t already have them set up, it’s easy to find a guide on how to do that just by searching ‘rich pins’ in the Pinterest search bar.
Not only does your blog title have to catch people’s attention, you want to make sure you have a good quality, attractive image that goes with the theme of your post to pique people’s interest to make them want to read what you’re writing about. If your pin looks good and sounds good, they’re fully expecting your post to live up to what they’ve seen so far.
There is some different information on the optimal pin image size, but one thing that is ALWAYS agreed on is make sure your images are vertical! (Longer than they are wide). This takes up more room on the screen and makes them look much more attractive which is exactly what will bring people in. In general for size, having an image about 735 pixels wide is great, and then you can make the length as long as you want. If you have an infographic it is likely it’ll be longer than a regular image, but it’s really up to you and how you want to style your pins! Canva has a great tool that will size the perfect vertical pin! I use it for all of my pins!
Underneath each pin you also want to write a detailed description of the post while incorporating multiple keywords that people would search for. Again, you can research this by typing options into the Pinterest search bar to see what words people are searching for. Hashtags are now an option on Pinterest, so utilize those but do so sparingly! Write what you want to come up in your description in your Alt Text area of your media uploads on WordPress before you insert it into your blog post so it’ll come up for everyone who pins your post. Consider using Social Warfare Pro. Social Warfare pro is a great social media plugin that allows you to choose the image from your site that you want to be pinned as well as pre-populate any descriptions, titles, keywords for your readers to easily pin!
There seems to be a debate in the blogging world about which is the “right way” to pin, manual vs scheduled. Personally I enjoy using both methods. The way I’ve been manually pinning lately has a few different parts. First, I pin from my main page that I see when I first go to Pinterest. Once I’ve done a bit there, I then head over to the trending page. I’ll pin a bit from under the main “trending” heading, then go into specific headings like travel. I’ve also heard lately that Pinterest likes if you pin from the suggestions it sends to your notifications, so I’ve implemented that into my pinning routine now too. Recently I also heard a tip that when you see someone has pinned one of the pins from your website, you can go to the board they pinned it to and repin it back to one of your other boards. Does this work? I have no idea to be honest, but I tried it out a few times the other day when I heard about it and we’ll see if there’s anything to come of it.
As you know, before it disappeared, I had used Boardbooster for a few years with success and very lightly used Tailwind. But as soon as Boardbooster shut down, I ramped up my Tailwind Strategy and I’ve definitely seen results! I’ll do a more in depth post about Tailwind another day, but for now I’ll just point out the ways it’s boosted my Pinterest views lately. First of all, you get 100 free pins if you sign up with someone’s code (feel free to use mine by clicking on any of the Tailwind links in this post). I started with that to get a feel for the platform, and I realized my Pinterest stats were improving with just that. I then decided to get the paid version and paid for one month, but then I realized you have a limit of how many pins you can schedule in a month unless you pay for the full year at once, so I bit the bullet and paid for the full year, and have been scheduling 30 pins per day (I learned from experience that pinning more than that may harm your account).
I then started out in the Tailwind tribes feature that I heard so much about from other bloggers for the past year or so. You can join 5 tribes for free, so I did that and after seeing my pins getting shared out into the world, I was so excited to see the growth that I ended up signing up for a monthly tribe plan so I could join an unlimited amount of tribes as well as being able to share up to 200 pins with my tribes per month. Just from that over the past month has brought me extra reach of over 296,000! The post that has really taken off because of tribes for me so far has been my 5 Ways to Be A Better Friend During the Work Week. It was so exciting watching all of the views come from Pinterest which was directly from people scheduling it in the tribes with Tailwind!
I can still improve here, but I’ve been reaching out to more boards recently and have been participating in boards that I am already part of. Group boards are started like a normal Pinterest board, but then the owner of that board can invite people to pin to it as well. This is a benefit because if you become part of a good group board, your content is getting shared with a much wider audience than you have on your own which in turn can help bring up your blog traffic and Pinterest views! Finding group boards can be a pain in the butt sometimes, and so can trying to get ahold of the people to have them in invite you in, but it’s worth it when you find some good ones! I only belong to about 5 Group boards and make sure that I pin my content to those boards following the rules of the group board.
I’ve been participating in blogging Facebook groups for years, but lately I’ve been doing it much more in my spare time, and it’s helped my blog, and my Pinterest incredibly! In some of these groups, there are threads where all who want to participate can add a link to a blog post or existing pin that they want other participants to pin on their boards. In exchange for repining your content, you also repin theirs. I have found this really beneficial in brining up my Pinterest viewers this month! It’s also a great way to get some manual pinning in frequently which makes Pinterest happy, and you’re pretty much guaranteed to have good content being shared because it’s all fellow bloggers trying to make it in the blogging world. I’ve found so many great posts this way and end up reading a bunch of what I’m posting as well!
I really hope that this post has been helpful for you, and hopefully it’ll be a helpful reference as you start your journey to increasing your Pinterest views! If you have any questions I would love to hear them below and hopefully I can help you out! Also if you have any wins, I would love to hear about them too!!
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